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Secret revealed: Appenzeller® Cheese has a new website

For over 700 years, Appenzeller® cheese has been produced in the region around the Alpstein, which is popular all over the world thanks to its spicy taste. In order to stay up to date in the digital world, a new website has been created together with the advertising agency Festland AG from St. Gallen.

Many people are after the secret of Switzerland's spiciest cheese. With the relaunch of the website, the recipe of the herbal sulz remains secret, but invites you to actively discover. Only those who commit themselves to silence are allowed to explore the website. On the start page, the freshly sworn secret bearers are welcomed by authentic pictures and film excerpts. In a 360-degree story, the sequences show the way from milk to the finished Appenzeller® cheese.

If you click through the website, you will always come across mysterious boxes. These are unlocked with a swipe (a "swipe movement") to reveal a little secret. The newly designed assortment page provides interesting facts about all varieties of Appenzeller® cheese. From Appenzeller® "White Label" to Appenzeller® "Purple Label" to Appenzeller® for raclette – cheese lovers can find out everything about their favourites here. And if your mouth is watering, you will find a recipe for every type of cheese to cook.

The newly conceived and implemented design takes up well-known brand elements and combines them with a modern touch. The result is a website that draws on cherished details and combines them with new highlights. This makes it a perfect match for the values of Appenzeller® cheese.

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